When looking at the world of animal activism we have to reach back through history to discover how different communication technologies convinced people to consider non-human creatures as sentient beings. Paleolithic people represented spiritual relationships with animals pictorially. Animal activists in ancient Greece promoted their views using an unexpected communication technology, speech. For those who believed in animal welfare, making a speech could be equated with our present day blogging. Past activists utilized their tools as we utilize what we have at hand today. Our use of blogs, wikis, websites, along with the visual and the aural brings substance and spirit to the message of groups like PETA, CIWF, and Defenders of Wildlife. But the same technologies that educate the public about animal welfare can promote ideas in opposition to animal rights. From agri-business and factory farming to massive dairy farms where huge profits are made, technology can be used to gloss over the gritty and abusive practices of food producers. The best response to the problem of potential manipulation by those opposed to animal interests is for activists to maintain traditional grass roots strategies while developing emerging online communities. In these communities, consumers discover opportunities to participate in activist culture. Combining animal welfare efforts with emerging technologies can help change the way the mass of humanity thinks about animals. These convergences become a powerful tool that can help extend the insights of activists to the world at large.The Convergence of Animal Rights and Communication Technologies